Mark your calendars and save the dates for the 2010 Spring Seminar Circuit. Hear from some of the best in the business on Promotion, Social Media, Marketing and Sponsorship. Don’t miss out on these high impact workshops as you find out the latest industry trends and issues…What’s HOT! HOT! HOT!
WORKSHOP SESSIONS
MUSIC LICENSING: TO PAY OR NOT TO PAY
Mary Moyne * Fraser Trebilcock Davis & Dunlap, P.C.
When broadcasting music or providing a live performance, how do proprietors ensure that they are paying the right people and paying the right amount. Join Mary as she explains trademarks, copyrights, and music licensing and discuss how planning is imperative to protect your organization’s most valuable assets.
OUTDOOR ADVERTISING 101
Wendy Hickey * General Sales Manager – Michigan/Indiana * Adams Outdoor Advertising
Festivals and special events can be a ton of fun. So why isn’t advertising them fun?
Join Wendy as she discusses:
o Changing media landscape
o Shifting trends
o The ABC’s of Out-of-Home advertising
o The benefits of different kinds of billboards
o How to go high-tech with them
o How to choose the right ones for your needs
o How to use great design to excite people and entice them to your event
o How to make sure your billboards are not just good looking, but also truly effective.
INSIDE SCOOP ON MEMBERS OF THE MEDIA
Heidi Jo Wayco-Berden * Write Impressions
Get the scoop on the media…take a walk in their shoes. Learn what it takes to make their deadlines. Know the right time to call. Become an expert in writing your press release. Get your event notice and have your press release published. Join Heidi as she walks you through the necessary steps to write an award winning news article for the media.
LATEST TRENDS IN SPONSORSHIP AND BEST PRACTICES
Vinu “Joe” Joseph * Vice-President * IEG Sponsorship Consulting
As a VP with IEG Sponsorship Consulting, Vinu "Joe" Joseph helps events maximize their sponsorship revenue and forge fruitful partnerships with the business community. In this session, Joe will share some of the latest trends in sponsorship and best practices on how events transform themselves from just another expense to a valuable investment. The session will provide plenty of time for Q&A, so please come ready to share your challenges and success stories.
GRANT WORKSHOPS
DEMYSTIFYING THE GRANT WRITING PROCESS - THURSDAY, APRIL 22 – ALL DAY
Elizabeth Ruediger * Fund Development Services
The morning will consist of an overview of grant writing basics for the volunteer grant writer. During this session, you will learn how to identify prospects, develop a proposal template and budget, complete a grant application and submit the request.
The afternoon session will be comprised of individual consultations. You are encouraged to bring copies of your previous grant requests for review and discussion. Ms. Ruediger will provide feedback on your past applications and answer any questions that you have regarding your grant writing campaign.
STRATEGIES FOR A SUCCESSFUL GRANT PROPOSAL – FRIDAY, APRIL 23 – AFTERNOON
Lori Gramer * Holland Area Arts Council
Lori Gramer has worked in the non profit sector for over 30 years serving as Grant Writer, Executive Director, Director of Development and in Event/Project Management. Gramer has been working for the past four years as region 14 mini grant coordinator for the Michigan Council for Arts and Cultural Affairs. Workshops will cover basic grant and project development as well as in depth definitions and strategies for successful proposal preparation.
